IIT Hyderabad congratulates Mr. Rishab Prasad Soni, Research Scholar, Department of Entrepreneurship and Management, under the supervision of Dr. Ganesh (LA Dept), for receiving the AGBA’s 2026 Best Paper Award at the 22nd World Congress of the Academy for Global Business Advancement (AGBA), held in Kuala Lumpur, Malaysia, from July 2–4, 2026.
The award was presented for their paper titled “Moment Marketing on Instagram: A Quantitative Analysis of Content Predictability, Message Type, and Consumer Engagement.”
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